ANALISA DAMPAK PSIKOLOGI PASAR TERHADAP HARGA SAHAM (IHSG) YANG TERDAFTAR DI BURSA EFEK INDONESIA DENGAN METODE CONTENT ANALYSIS

Abstrak

This study examined the impact of the market psychology to stock price on Indonesia stock exchange. The analytical method used in this research is qualitative analysis. Samples of this research are Jakarta Composite Index from year 2011 – 2013. The research result show that market psychology have big influence on the behavior of investors in making the decision to buy or sell investments held and also to the rise and fall of stock prices in the capital market.